The D2C brand thrives on its ‘rooted in India’ motto, keeping in mind Indian women’s body types, complexion and preferences
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
Although Duke University is far from any fashion district, Priyanka Agarwal never had any difficulty buying trendy clothes online while pursuing her studies there in 2009. On returning home, she found that ecommerce was still nascent in India, and women keen on Western wear often struggled to find outfits that suited their body types and other preferences. Realising that a new label would be required to dress up the homegrown fashionistas, she joined forces with sibling Shivani to launch Uptownie.